As an animal tragic, I’m not sure how I feel about reindeer, elephants, horses and the like being wheeled out for use in their advertising campaigns, although I admit the end results are absolutely stunning. But a story I found fascinating – the Hermès orange that makes all our hearts skip a beat actually came about as somewhat of an accident.
Up until the 1930s, the company’s packaging had always been brown, however under the occupation of the Nazis, paper became a rarity. Word around town was that a cake shop had closed down. The leftover orange wrapping was unwanted by other brands as it seemed too garish under the circumstances. Voilà, a sunny new icon of chic was created.